On April 3, five members of the 4TU Center for Ethics and Technology leaded a half-day workshop at the Persuasive Technologies Conference in Amsterdam. Among the attendants were PhD students, professors, developers, designers, and researchers in a wide range of technological areas, coming from different Universities worldwide.

The workshop consisted in a mix of short presentations and small-group discussions, where theoretical and application- oriented topics were discussed concerning the design and use of Persuasive Technologies. All attendants were encouraged to share their own worries as well as expertise, which resulted in a in-depth discussion between designers of Persuasive Technologies and Philosophers. By introducing the importance of ethical consideration in design and technological development, the 4TU aims to engage with pressing societal issues and challenges.


  • Lily Frank (Technical University of Eindhoven),


  • Margoth González Woge (University of Twente),


  • Ching Hung (University of Twente),


  • Steven Dorrestijn (Saxion University),


  • Andreas Spahn (Technical University of Eindhoven),



Workshop: The Ethics of Persuasive Technologies

Persuasion and ethics have an uneasy and complicated relationship. On the one hand, persuasiveness, or rational influence or eloquence can be understood as a virtue, which enables a virtuous person to support others to also aspire to virtue. On the other hand, persuasion is met with suspicion. It seems to undermine user autonomy.

The workshop will consist in a mix of short presentations, panels, and plenary discussions. It aims to:

(a) bring together experts on the Philosophy of Technology and Ethics of Technology to discuss fundamental and application-oriented questions concerning the design and use of Persuasive Technologies, and

(b) To facilitate the dialogue between designer and users of Persuasive Technologies and Philosophers.


For more information on the event, please visit: 

Amsterdam, April 3 -6 


4TU.Ethics speakers will include: 


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