Workshop “Persuasive Technology for Health and Wellness”

Workshop “Persuasive Technology for Health and Wellness”

TU/Eindhoven, November 28 and 29, 2011
Organizing Committee: Felicitas Kraemer, Jaap Ham, Philip Nickel, and Andreas Spahn

Key-Note Speakers: Reinder Haakma, (Philips); Arie Dijkstra, (University of Groningen, Social Psychology); Soren Holm, (University of Manchester, Bioethics)

Workshop Language: Dutch (main language) & English

The aim of the workshop is to bring together stakeholders and researchers in the field of emerging persuasive technologies for healthcare and well-being. How can technology support physicians and patients to restore health and treat diseases? How can it stimulate adherence to a healthy life-style? What are the different design principles, ethical issues and psychological mechanisms surrounding the use of these technologies for hospital and home-care, e-health, diagnosis and prevention? What are the institutional, legal and technical issues linked to these technologies? The workshop is meant to explore the most pressing issues surrounding these technologies and set the agenda for future research in this field. The focus will be on how research in ethics and HTI (Human-Technology Interaction) can help address these issues, bringing stakeholders and scientists together.


The physician-patient relationship is very special from an ethical point of view. It involves relations of trust, care, diligence and professionalism. But this age-old interpersonal relationship is nowadays increasingly mediated by technology. This technology can no longer be seen as a neutral instrument in the hand of professional, because it is being used to take over or assist some of the physician’s tasks that in the past only humans could do, such as diagnosis, communication (e.g., telemedicine), and storage/retrieval/search of medical records.

A striking example of a technology that takes over human tasks is persuasive healthcare technology. Persuasive technology in the health-care domain motivates people to lead a healthier life style by mediating prevention and treatment. Such technology is extremely promising in cases where behavior is a key part of maintaining or improving one’s health. But it also raises many ethical issues for ethics, psychology, medicine and medical engineering. Our 2 day workshop will bring together stakeholders and researchers to explore the ethical, psychological and technological issues surrounding persuasive technology in this domain.

The workshop will foster contacts between stakeholders, industry and researchers from different disciplines and lay the groundwork for a funding initiative in the field. Active participation and input is requested from all participants.

Registration is closed, but if you wish to participate, please send an email to Felicitas Kraemer

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